The services sellers can provide through the Digital Marketplace have been divided into 11 distinct areas of expertise. Together they cover the digital spectrum, plus essential supporting services.
Before a seller can provide a service through the Digital Marketplace they are evaluated to ensure they meet our assessment criteria.
Areas of expertise:
Strategy and policyBack to top of page ↑
Strategy and policy relates to the higher level planning and policy considerations of a digital product or service. Examples include business case development, policy analysis and policy advice.
User research and designBack to top of page ↑
User research and design covers all activities relating to the research and design of a service. Examples include user research, interaction, inclusive and service design, participant recruitment and facilities for usability testing.
Agile delivery and governanceBack to top of page ↑
Agile delivery and governance covers all services relating to the delivery and management of a digital service or product. Examples include business analysis, delivery management, performance and web analysis, and product management.
Software engineering and developmentBack to top of page ↑
Engineering and development cover the technical aspects of the delivery, enhancement and maintenance of a digital service. Examples include web development, devops, technical leadership, architecture, continuous delivery, testing and quality assurance.
Support and operationsBack to top of page ↑
Support and operations covers the day-to-day activities needed to run a digital service. Examples include administration, business operations, data entry, contact centres and tech support.
Content and PublishingBack to top of page ↑
Content and publishing covers all services that provide or manage any type of online or offline content. Examples include content design, writing, translation, photography, video, interactive, illustration and animation.
Change, training and transformationBack to top of page ↑
Change, training and transformation will soon be removed. New sellers should consider offering Change and Transformation and/or Training, Learning and Development.
Change, training and transformation is about embedding more efficient work culture and practices in government. Examples include digital transformation advice, agile coaching, change management and training in new ways of working.
Training, learning and developmentBack to top of page ↑
Training, learning and development builds skills and expertise to deliver government services digitally. Examples include training needs analysis, developing and delivering learning solutions, coaching and mentoring and learning impact evaluation.
Change and transformationBack to top of page ↑
Change and transformation is about embedding more efficient work culture and practices in government. Examples include digital transformation advice, change management and transitioning to new ways of working.
Marketing, communications and engagementBack to top of page ↑
Marketing, communications and engagement create awareness, adoption and ongoing use of a digital service. Examples include advertising, PR, event marketing, content marketing, social, SEO and growth hacking.
Cyber securityBack to top of page ↑
Cyber security protects the Australian government and its citizens’ interests online. Examples include information security, assessments, ethical hacking, monitoring, incident response, data privacy and digital forensics.
Data scienceBack to top of page ↑
Data science brings analytical rigour and statistical methods to measure quality, improve services and model behaviour. Data Management is the knowledge that makes an organisation’s enterprise asset (data) discoverable, accessible and useable to stakeholders, while encompassing a good governance framework. Examples include statistical and scenario modelling, machine learning and data visualisation.
Emerging technologiesBack to top of page ↑
Emerging technologies is about using recent digital advances for commercial or government purposes. Examples include artificial intelligence, robotics, wearables, Internet of Things and augmented or virtual reality.
RecruitmentBack to top of page ↑
Recruitment professionals can provide candidates to buyers in one or more of the listed areas of expertise.
ProductsBack to top of page ↑
Sellers can showcase digital products in the seller catalogue. This is a first step (or minimum viable product) towards being able to buy products through the Digital Marketplace.