Attorney General's Department

CERT Australia brand refresh and website redevelopment 2017

Important dates

Opportunity ID
Deadline for asking questions
Friday 12 May 2017 at 5PM (in Canberra)
Closing date for applications
Friday 19 May 2017 at 5PM (in Canberra)
Friday 5 May 2017


Write a summary of your brief

The Attorney-General’s Department is seeking a supplier to refresh the CERT Australia brand and redevelop the CERT Australia website.

What is the latest start date?
As soon as the selection process is completed.
How long is the contract?

Where can the work take place?
Who will the specialist work for?
Attorney General's Department
Budget range

About the work

Why is the work being done?

Under the Australian Government’s Cyber Security Strategy (the Strategy) the Attorney-General’s Department (AGD) is leading delivery of a number of initiatives.

Under the Strategy, the capability of the national Computer Emergency Response Team (CERT Australia), will expand with more opportunities to increase its public engagement activities. As a result, there is an opportunity to refresh the brand and review and improve the design, structure, usability and functionality of CERT Australia’s public website to better meet the changing needs of the Australian business community.

The current CERT Australia website is built on a Drupal platform and is hosted and maintained by AGD. The domain name is also managed by AGD.

Due to the time pressures involved, the project will be delivered over two stages; with the first stage to be tested and live by 31-August-2017. Stage 1 will focus on delivering a simple, professional site to replace the current one. Once the requirements for Stage 1 have been completed, a roadmap will be developed for Stage 2 outlining the development and release schedule for more custom features, functionality and types of content.

What's the key problem you need to solve?

Currently the CERT Australia brand and online presence does not reflect the calibre of our work or our partners. To address this we are looking to:

• refresh the CERT Australia brand; and

• redevelop the CERT Australia website (

Ultimately our public face needs to better reflect the quality, breadth and sophistication of our operations. CERT Australia is well respected in the information security community and provides a range of excellent services to the owners and operators of Australia’s critical infrastructure and systems of national interest. Currently our online presence does not reflect the calibre of our work or our partners.

Describe the users and their needs

Our partners and users come from more than 12 different industry sectors. They vary in size from highly specialised small businesses (<20 employees) through to large multi-national companies (20,000+ employees). Users may visit the CERT website for a range of reasons, for example to find:

• who we are and what we offer

• information about trends and threat activity

• information about the cyber risk profile for their industry sector

• research findings

• useful resources

The refreshed CERT Australia brand, and brand guidelines, will be used for a range of activities such as:

• presentations

• brochures/pamphlets

• letters/letterheads/signature blocks

• business cards

• merchandise/marketing collateral

• social media

• website

What work has already been done?


Who will the work be done with?

The agency Project Manager (Helen Belfanti) will be overseeing the work. The vendor will be expected to work closely with the technical staff who manage the department’s websites and IT environments.

Technical Operations staff overseeing the Agency’s web infrastructure, deployment environment and security requirements will also be available to provide advice during the project period.

The agency will provide meeting rooms and workspaces as required.

Any additional relevant information?

We are seeking a provider to refresh the CERT Australia brand and design and develop a new responsive website to be deployed, hosted and maintained within the govCMS environment.

The first stage to be tested and live by 31-August-2017, will focus on delivering a simple, professional site to replace the current one. The second stage will incorporate the development of more custom features, functionality and types of content. The scope of work for Stage 2 will be informed by extensive user research and testing. Due to time pressures we require the first stage of the website to be tested and live by 31-August-2017

The main purpose of the website is to build credibility and demonstrate our leadership by providing timely, accurate, relevant and useful cyber security information and resources. Over time the website may also be used to host activities such as webinars or information sessions.

Guidance for the CERT Australia brand refresh:

• modernise the branding

• articulate rationale for design decisions i.e. colours, style etc.

• the refreshed brand needs to be linked/connected to the current brand—a refresh, NOT a rebrand

• reflect that CERT Australia is a trusted voice in cyber security

• produce brand guidelines for ongoing use of the brand i.e. colour pallet, font, headers, PowerPoint presentation slides etc.

• the refreshed brand should be complementary in look/feel to the Joint Cyber Security Centre and the Australian Cyber Security Centre brands.

The successful supplier will also need to provide administrator training for the new website to CERT Australia staff.

The supplier will be required to provide examples of previous similar work.

What phase is the work in?

Work setup

Where will the work take place?

Attorney-General’s Department

3-5 National Circuit, Barton ACT 2600

What are the working arrangements?

Flexible working arrangements to be agreed with the selected provider.

Is security clearance required?


Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate sellers’ technical competence.

Essential skills and experience
  • Proven experience developing and delivering websites using govCMS.
  • Demonstrated graphic design ability for brand refresh and branding guidelines.
  • Proven ability to design effective information architecture and develop an effective dynamic website to meet current and future needs.
  • Demonstrated experience in delivery product meeting WCAG 2.0 to AAA compliance.
  • Demonstrated ability to deliver an intuitive user experience and interface design.
  • Demonstrated awareness of and experience in delivering similar work in accordance with government Digital Service Standard and the aims of the Digital Transformation Agency.
  • Demonstrated understanding of the department’s requirements by providing an outline of the approach the vendor will take to deliver the work.
  • Demonstrated ability in undertaking similar work and the vendor’s ability to achieve the nominated timeframes.
Nice-to-have skills and experience

How sellers will be evaluated

How many shortlisted sellers will you evaluate?
Proposal criteria
  • Proven experience developing and delivering websites using govCMS.
  • Demonstrated graphic design ability for brand refresh and branding guidelines.
  • Proven ability to design effective information architecture and develop an effective dynamic website to meet current and future needs.
  • Demonstrated experience in delivery product meeting WCAG 2.0 to AA compliance.
Cultural fit criteria
  • Work as a team with our organisation.
  • Transparent and collaborative when making decisions.
  • Have a no-blame culture and encourage people to learn from their mistakes.
Payment approach
Fixed price
Assessment methods
  • Written proposal
  • Case study
  • Work history
  • Reference
Evaluation weighting

Technical competence

Cultural fit


Seller questions

Seller questions
Seller question Buyer answer
1. Given we are a small team and our experience on this platform has been that often agencies don't respond to our tenders I would like to ask if you can review: [dropbox links] and respond truthfully to whether: - you already have a supplier in mind and if off the quality shown it is likely we would be considered over them - a supplier of our size and skill set would be considered for this job Any draft material for the modules or more information on the lengths you estimate they require Thanks in advance We have reviewed your sample proposals. The response provided to the CERT will need to include a proposal for the branding refresh and the website redevelopment. All submitted proposals will be considered equally based on evaluation criteria detailed in the brief. Per the process used in the Digital Marketplace, a shortlist of three suppliers will be chosen. Further evaluation questions may be asked to facilitate a final decision. The current CERT brand and website can be seen here: An in-depth discovery workshop is expected to be set-up with the successful supplier, to develop the new IA and design parameters.
2. Can you please advise what your budget range is for the work? We do not wish to constrain proposals by providing an indicative budget range. All potential suppliers are encouraged to assess the work, evaluation criteria, skills and experience outlined to develop a proposal and corresponding cost estimate that responds to the specific opportunity. Sellers that have proven experience developing and delivering websites using govCMS (essential) will be able to estimate timeframes and costs based on equivalent projects. Proposals may be broken into modules that correspond to the different work outlined. Enough information is given regarding our needs for sellers to build a realistic estimate of costs.
3. Should we provide answers to the evaluation criteria only? AGD is looking for a full response including a quote by end of day on Friday. We will shortlist suppliers based on the responses we get and ask clarification questions if needed.
4. The Digital Marketplace does not provide the ability to upload proposals or provide a quote. What should we do? Provide as much information as possible within the Digital Marketplace before the brief closes. Once the brief closes on the Digital Marketplace, we will shortlist suppliers within 1-3 business days. Shortlisted suppliers will be contacted with a request to provide a full proposal including a quote.

Interested in this opportunity?

Before you can apply for this opportunity, you need to:

  1. Register to join the Marketplace.
  2. Submit a case study and pricing and check your documents are up-to-date.
  3. Request an assessment of your chosen case study.