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Department of Defence. Australian Defence College Weston Creek

Promotional Video Production x 2

Important dates

Opportunity ID
Deadline for asking questions
Thursday 30 August 2018 at 6PM (in Canberra)
Closing date for applications
Tuesday 4 September 2018 at 6PM (in Canberra)
Tuesday 28 August 2018


Write a summary of your brief

Produce two promotional videos (THE FORGE: 60 second and ADELE: 90 second).

Videos to be contemporary, informative and engaging. May use voice-overs, animation, screen captures and provided content.

What is the latest start date?
14 September
How long is the contract?

no longer than 3 months

Where can the work take place?
Australian Capital Territory
Who will the specialist work for?
Department of Defence. Australian Defence College Weston Creek
Budget range

Budget not to exceed $30,000 (ex GST) for the combined project (Forge promotional video 60 sec and ADELE promotional video 90 sec)

About the work

Why is the work being done?

The Australian Defence College currently manages a Moodle Based Learning Management System called ADELE. This is a major online learning portal for Department of Defence personnel. Defence requires a 90 second promotional video to promote ADELE (its purpose, usability, scope and benefits to Defence).

The Australian Defence College is also developing and online professional education portal website called THE FORGE. Defence requires a 60 second promotional video to promote the purpose, usability, scope and benefits to Defence for this portal.

Both videos will be required NLT 30 Oct 18. Defence will provide draft storyboards to shortlisted vendor to assist in quotation

What's the key problem you need to solve?

THE FORGE: Australian Defence Force members need to be made aware of the impending launch of The Forge and understand its role in joint professional military education and the extent of its reach and inclusiveness. The Forge will be launched by the Commander Australian Defence College in mid November 18.

The ADELE Learning Management System requires a professional promotional video as part of an ongoing communications strategy to increase uptake in the use of the platform.

Describe the users and their needs

The Forge: As a member of the Profession of Arms or the national security community, I need to continually update my knowledge. By building and honing my intellectual abilities I contribute to the continued growth of capability of myself and my team. This is particularly the case as the missions which Defence personnel and others are called on to perform are increasingly changing, complex, multi-agency and involving rapidly developing technology and threats. Users need to be better armed with current information to contribute to missions of the ADF. The Forge will host materials and serve as a reference point, thereby being a tool available for all to use in courses and in self-directed and unit-level joint professional military education and training.

ADELE Learning Management System: The ADO and partner agencies can be informed of Defence's Enterprise Learning Management System and its capacity

What work has already been done?

The FORGE: We have a draft story board outlining what should be included in the video.

ADELE: we have created an in-house 90 second promotional video that we would like to have revised to a professional standard for external publication

Who will the work be done with?

The work will be done with personnel from the Australian Defence College at Weston in Canberra. There may be a requirement to have interaction with the agency currently building The Forge Website, though this will be done at the Australian Defence College if required

Any additional relevant information?

The Forge: scoping the availability of a videographer/content development to provide visuals and or advice on what is needed to be provided for the outcome. The current, approved web-site design, along with music, should feature in the promo video. External actors unlikely to be required as production can use personnel at the Australian Defence College

What phase is the work in?

Work setup

Where will the work take place?

Australian Defence College: 1 Kirkpatrick Street Weston 2611 ACT

What are the working arrangements?

Initial face to face meetings and scoping sessions at the Defence College. Weekly progress updates and presentations of key milestone deliverables for endorsement as per the project schedule.

Is security clearance required?

Not required

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate sellers’ technical competence.

Essential skills and experience
  • Demonstrated experience in production of promotional videos (or TVCs)
  • Ability to complete project by end Oct 18
Nice-to-have skills and experience
  • Work with Defence to finalise storyboard
  • Provide artistic direction to defence personnel
  • Provide animation or graphics within the video content
  • Provide appropriate background music and voice overs

How sellers will be evaluated

How many shortlisted sellers will you evaluate?
Proposal criteria
  • Technical Solution
  • Approach and methodology
  • How the approach meets user needs
  • estimated timeframe for work
  • identification of risks, dependencies and risk management strategies
  • Team structure (and located in Canberra)
  • Value for Money
Cultural fit criteria
  • work as a team with our organisation and other suppliers
  • be transparent and collaborative when making decisions
  • Have a no-blame culture and encourage people to learning from mistakes
  • Embrace Defence Values
Payment approach
Fixed price
Assessment methods
  • Written proposal
  • Work history
  • Reference
  • Presentation
Evaluation weighting

Technical competence

Cultural fit


Seller questions

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