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Australian Transaction Reports & Analysis Centre (AUSTRAC)

Website Content Strategy and Documented Information Architecture (AC1438)

Important dates

Opportunity ID
Deadline for asking questions
Tuesday 17 July 2018 at 6PM (in Canberra)
Closing date for applications
Tuesday 24 July 2018 at 6PM (in Canberra)
Tuesday 10 July 2018


Write a summary of your brief

<td class="summary-item-field summary-item-free-text"><span>AUSTRAC requires development of a Web Content Strategy and a Documented Information Architecture for the AUSTRAC public website (</span></td>

What is the latest start date?
How long is the contract?

The work must be completed by the first week of November 2018 because it will inform AUSTRAC's larger website redevelopment project.

Where can the work take place?
  • New South Wales
  • Victoria
  • Offsite
Who will the specialist work for?
Australian Transaction Reports & Analysis Centre (AUSTRAC)
Budget range

About the work

Why is the work being done?

<td class="summary-item-field summary-item-free-text"><span>AUSTRAC requires development of a Web Content Strategy and a Documented Information Architecture for the AUSTRAC public website (, to address a number of concerns regarding the accuracy, currency and duplication of content, content that doesn&#39;t meet government accessibility standards, unclear navigation and lack of clarity for how users engage/transact with AUSTRAC.</span></td>

What's the key problem you need to solve?

AUSTRAC is seeking to make is easier for users of its website to find the information they need and to be able to understand it. To this end, AUSTRAC is seeking the development of a Website Content Strategy and a Documented Information Architecture.

Website Content Strategy (WCS)

The purpose of the WCS is to optimise AUSTRAC's public website to meet the needs of both AUSTRAC users and public users. AUSTRAC will make available existing user research to help inform a WCS. It is expected that internal and external user research and stakeholder engagement will be conducted.

Respondents are to outline their methodology for researching and developing a WCS. Please state clearly in your quote any assistance required by AUSTRAC to facilitate your proposal (e.g. providing venues for workshops or access to information).

The WCS must include, but is not limited to, a:

- content audit of the current website and a content gap analysis;

- governance framework for the content lifecycle management; and

- proposed plan for implementation including team structures ongoing/long term management of the website.

Documented Information Architecture (IA)

The purpose of the IA is to improve the architecture, functionality and content of the AUSTRAC public website. As part of the IA work, AUSTRAC is also seeking advice on:

- the best use of DrupalCMS to meet the agency's needs; and

- ways to improve integration with AUSTRAC's digital products.

The IA must include, but is not limited to, a:

- new sitemap and wireframes, and content model, taxonomy and sample content

- a clickable prototype site, a content plan, governance model (including content approvals process) and author training

- sample content

Describe the users and their needs

AUSTRAC's public website is the primary means by which businesses and travelers obtain information on meeting their obligations under the Anti-Money Laundering and Counter-Terrorism Financing Act 2006 (AML/CTF Act). The website also provides access to AUSTRAC's digital services.

What work has already been done?

Some existing user research has been done in regards to the enrolment and registration process. Results of the user research will be provided to the successful Respondent.

Who will the work be done with?

You will be working with the AUSTRAC Strategic Communications team and Innovation, Information and Analytics team. AUSTRAC staff are based in Sydney, Canberra, Melbourne and Brisbane.

Any additional relevant information?

For this AC1438 brief, the response process is a two-stage process. Stage 1 - Respondents must respond via the DTA Marketplace in order to be evaluated. Stage 2 - Respondents who responded to stage 1 through the DTA Marketplace, will be provided an email address to submit a quote document which outlines their full response to AUSTRAC's requirements as set out in this brief. Respondents should complete their quote prior to the brief close date so that it can be submitted within 24 hours of AUSTRAC providing an email address.

Quotes must include at least 2 referees, a 1 case study for work similar to AUSTRAC's requirements and resumes of proposed specified personnel.

Please include in your quote consideration of travel. For the purposes of providing a quote, user research of AUSTRAC staff will predominantly be in Sydney, Melbourne and/or Canberra.

What phase is the work in?

Work setup

Where will the work take place?

The Contract Manager is located at AUSTRACs Melbourne office being 727 Collins St, Melbourne, Victoria 3000. Travel will be required for some stakeholder interviews. Possible locations will be Sydney, Melbourne, Canberra and Brisbane.

What are the working arrangements?

Where prior written approval has been given by the Agency Representative for travel, AUSTRAC shall pay the Seller reasonable and actual expenses associated with and necessarily incurred in carrying out the contracted Services. Invoices in respect thereof must be supported by evidence of expenditure. For the avoidance of doubt, actual expenses which do not exceed non SES Australian Public Service rates shall be regarded as reasonable.

Is security clearance required?

The work requires personnel to hold a current Commonwealth Government BASELINE security clearance.

Additional information

Additional terms and conditions

Respondents must clearly state in their quote any requested changes to the DTA Master Agreement. Quotes will not be excluded based on requested changes. However, changes will be subject to a risk assessment and inform the overall value for money assessment.

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate sellers’ technical competence.

Essential skills and experience
Quotes must be in English and AUD
Nice-to-have skills and experience
Specified personnel should have experience in working in an agile framework, preferably the DTA agile framework

How sellers will be evaluated

How many shortlisted sellers will you evaluate?
Proposal criteria
  • Extent to which the respondent’s offer / methodology meets AUSTRAC's requirement as set out in the brief
  • The respondent’s proven capacity to provide the requirement
  • The degree to which the respondent complies with the DTA Master Agreement
  • The total costs to be incurred by AUSTRAC
Cultural fit criteria
  • Work as a team with our organisation and other suppliers
  • Demonstrated ability to understand and incorporate an agencies culture into the contracted services and deliverables
Payment approach
Capped time and materials
Assessment methods
  • Written proposal
  • Case study
  • Work history
  • Reference
  • Presentation
Evaluation weighting

Technical competence

Cultural fit


Seller questions

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