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National Gallery of Australia

Social depth platform


Important dates

Opportunity ID
1064
Published
Tuesday 1 May 2018
Deadline for asking questions
Thursday 3 May 2018 at 6PM (in Canberra)
Closing date for applications
Tuesday 8 May 2018 at 6PM (in Canberra)

Overview

Write a summary of your brief

The NGA Requires a sophisticated and mature UGC social-depth platform to allow aggregation, moderation, curation, management, publishing and deployment of rich UGC applications and native partner content. In addition, it will also offer sophisticated UGC capabilities without a dependence on the broader social-media ecology to attain this key aim.

What is the latest start date?
15/5/2018
How long is the contract?

3 years

Where can the work take place?
Australian Capital Territory
Who will the specialist work for?
National Gallery of Australia
Budget range

About the work

Why is the work being done?

Provision and deployment of a comprehensive UGC and social depth platform - with deliverables available for public access by March 30 2018

What's the key problem you need to solve?

The NGA Requires a sophisticated and mature UGC social-depth platform to allow aggregation, moderation, curation, management, publishing and deployment of rich UGC applications and native partner content.

The platform is to offer a rich suite of moderation capabilities including artificial Intelligence based sentiment parsing and auto moderation tools to allow for a small team to efficiently gather and moderate large content streams entering the platform.

We require a rich set of tools to build a broad range of engagement and interaction with the NGA audiences and general public and so as to facilitate rich yet moderated in-depth discussions that can occur amongst our native content without need of third party social media platforms to do so. The NGA wishes to own its own UGC systems under its brand and not be exclusively dependent on the social media ecology to attain this key aim

The platform is to also offer integrated social and single sign-on authentication capabilities to allow authentication of users via their social media credentials as well as the option for standard email sign-on. It should allow for future connection to third party profile management and CRM.

The platform should offer an ability to provide inline commenting tools so that discussions can be displayed unobtrusively 'inline' with the NGAs native content indicated with an icon so as not to intrude on readers flow as well as standard commenting tools that are displayed at the end of articles.

Describe the users and their needs

As an NGA visitor, I need to be able to logon to the NGA website to contribute and post directly to the NGAs platform my opinions and content prompted and inspired by the engagement with the NGA. I should be able to use my social media logon to authenticate with the NGA's system or an email address and password. At some point in the future I should be recognised as a regular visitor to the NGA or an NGA Member and be allowed special privileges to access and post to select parts of the platform.

I should have the confidence that my content will be posted alongside equally well moderated opinions of the NGA's activities, collections and exhibitions.

I should be able to authenticate and then publish both with and without my key social-media channels and be able to contribute broadly across the NGAs content both inline and at the end of articles where permitted.

If I so choose I should also have the ability to logon using my unique NGA logon and post onto any of the NGA's digital properties (my content) independently of third party social-media platforms and have the confidence that my posts are managed directly by the NGA and its specific privacy guidelines confident that my content is not subject to third party conditions and their commercial interests.

What work has already been done?

Research and Discovery phase completed

Who will the work be done with?

You will primarily be working with the Digital Engagement team within Marketing and Communications department of the NGA

Any additional relevant information?

What phase is the work in?
Other

Work setup

Where will the work take place?

Parkes Place, Parkes, Canberra ACT 2603

What are the working arrangements?

To be determined

Is security clearance required?

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate sellers’ technical competence.

Essential skills and experience
  • Be an experienced vendor of Social Depth and UGC content aggregation platforms
  • Have comprehensive 24/7 support capabilities
  • Support social sign-on as well as independent email based (username + password) authentication tools out of the box and APIs for future integration with CRMs and 3rd party profile management platforms
  • Have a broad, deep and rich technology road-map for feature development that will be implemented throughout the contract period
  • Offer Artificial Intelligence based moderation tools that detect sentiment and filter for moderation outcomes
  • be able to deliver its first application by 30 March 2018
  • Provide integrated rights management tools
  • Provide content aggregation form sources other than social media channels - allow partner content publishing alongside social content
  • Offer sophisticated UGC tools that function without a dependence on the broader third party social-media platforms to attain this key aim.
  • Be offering a supplier owned platform and be offering its owned IP and be directly involved in its development
Nice-to-have skills and experience
A supplier with resources to assist the NGA to deploy a highly sophisticated platform

How sellers will be evaluated

How many shortlisted sellers will you evaluate?
1
Proposal criteria
  • Breadth/depth of Capability
  • Uniqueness of solution
  • Timeframes (first deployment 30 March 2018)
  • Artificial Intelligence based sentiment implementation and moderation tools
  • Offer sophisticated UGC tools that function without a dependence on the broader third party social-media platforms to attain this key aim.
  • Technical depth
Cultural fit criteria
  • Work as a team with our organisation to understand and implement best outcomes
  • Be responsive and resourced to be able to deliver with tight timeframes
Payment approach
Fixed price
Assessment methods
  • Written proposal
  • Case study
  • Work history
  • Reference
  • Presentation
Evaluation weighting

Technical competence
90%

Cultural fit
8%

Price
2%

Seller questions

Seller questions
Seller question Buyer answer
1. Be able to deliver its first application by 30 March 2018. Could you please confirm that this date should be 15 May 2018? Correct we confirm that this date should be 15 May 2018?
2. Provide content aggregation form sources other than social media channels - allow partner content publishing alongside social content? We understand this relates to aggregation via RSS of other sources other than social content? Is this correct. Yes that's correct
3. Offer sophisticated UGC tools that function without a dependence on the broader third party social-media platforms to attain this key aim? Could we clarify the background to this question? We seek an ability for user generated content to be published independently of the key social media platforms - we don't wish to necessarily be dependent on - for example twitter or FB or any other social platform to be able to encourage engagement on our digital properties

Only invited sellers can apply for an 'Open to one' or 'Open to selected' opportunity.

Learn more about Open to selected opportunities.

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