Digital Transformation Agency

Leading and Designing Policy Exemplars

Important dates

Opportunity ID
Deadline for asking questions
Friday 2 March 2018 at 6PM (in Canberra)
Closing date for applications
Wednesday 7 March 2018 at 6PM (in Canberra)
Wednesday 28 February 2018


Write a summary of your brief

This is an opportunity to deliver services for either 1 or 2 four week exemplar programs at the Digital Transformation Agency. The objective of the exemplar is to design an ICT procurement policies that will underpin the new ICT procurement framework.

What is the latest start date?
Mid-late March
How long is the contract?

Where can the work take place?
  • Australian Capital Territory
  • New South Wales
Who will the specialist work for?
Digital Transformation Agency
Budget range

$30,000 to $150,000, exclusive of GST.

About the work

Why is the work being done?

The Digital Transformation agency is establishing a policy exemplar to develop ICT procurement policies in response to the Government’s accepted recommendation under the ICT Procurement Taskforce Report.

The exemplar will comprise either 1 or 2 concurrent four week programs at the Digital Transformation Agency.

What's the key problem you need to solve?

The objective of the exemplar is to design policies that will underpin the new ICT procurement framework under Recommendation 1 of the Report.

The Report recommended adopting a framework for ICT procurement that includes ICT procurement policy principles to guide decision-making. The exemplar will develop the policies under the new ICT procurement framework to drive meaningful ICT procurement transformation across government.

Describe the users and their needs

User needs are to be identified through a Discovery phase under the exemplar. This includes conducting user research with government stakeholders.

What work has already been done?

The ICT procurement policies will underpin the recently developed ICT procurement framework.

The development of the framework was run by an exemplar team and included a discovery phase with findings that will contribute to an overview of the ICT procurement environment; however, the policy exemplar will still need to undertake policy specific user research.

Additionally, the ICT Procurement Taskforce Report and Government's response published in August 2017 underpins this work.

Who will the work be done with?

The team includes 5-10 EL1 ICT and procurement experts from multiple agencies within the Australian Government.

Any additional relevant information?

At the end of the four weeks, the exemplar will deliver a fully researched, designed and tested policy. The exemplar is using an agile approach. Our recent framework exemplar quickly delivered alpha prototypes at the end of the second week. The prototypes were then iterated over the following two weeks.

Under your leadership, we plan for the policy exemplar to build on this successful approach. In the first two weeks of the exemplar we expect participants will have clarified the research and assumptions of the discovery work done to date, built a hypothesis and started prototyping the policy.

Your firm will drive the service design of the ICT procurement policy, working within an Agile exemplar team to help to understand the overall transition from current state to an improved future state. Your firm will deliver multi disciplinary capabilities. For example, we expect the successful firm would provide capabilities of service designers, user researchers and delivery managers.

Please ensure your response includes details of how you will phase in and out the different capabilities required throughout the exemplar program. The 2, four week exemplars are expected to begin in March, so please apply only if you have this capacity.

If shortlisted to provide a response, please include your pricing and approach, noting the following. We are looking for sellers to provide options for:

- delivering both of the exemplars concurrently in Sydney and Canberra, and/or

- delivering just one of the four week exemplars in either location.

What phase is the work in?

Work setup

Where will the work take place?

Canberra and/or Sydney (Surry Hills) DTA Offices. Each city may host one exemplar.

What are the working arrangements?

Your firm will work full time on site and provide the necessary capabilities to enable the exemplar.

Is security clearance required?

Please advise if relevant staff have security clearances at Baseline or higher.

Additional information

Additional terms and conditions

Skills and experience

Buyers will use the essential and nice-to-have skills and experience to help them evaluate sellers’ technical competence.

Essential skills and experience
  • Have proven experience to coach, mentor and lead an exemplar program
  • Have the ability to influence others based on the principles of autonomy, empowerment, trust, sharing, and collaboration
  • Have the ability to apply agile approaches, examine problems and provide advice on transformation options
  • Have experience in engagement and collaboration with stakeholders and senior executives.
  • Deliver multi disciplinary capabilities. For example, capabilities of service designers, user researchers and delivery managers.
  • Have a proven ability to facilitate a collaborative design process to ensure that user needs are understood and considered in decisions the team is making
  • Be familiar with leading contextual user research, and leading co-creation workshops, idea generation, prototyping and blueprinting service solutions to name a few
  • Have a creative mindset and utilise design standards and best practice to help others see problems from a different perspective and balance user empathy and creative skill with government awareness
Nice-to-have skills and experience
Demonstrate their ability to guide policy development

How sellers will be evaluated

How many shortlisted sellers will you evaluate?
Proposal criteria
  • Approach and methodology
  • Availability
  • Value for money
Cultural fit criteria
  • Promote a positive creative culture and help to build a strong design reputation for DTA
  • Work at pace as part of an agile team
Payment approach
Fixed price
Assessment methods
  • Written proposal
  • Work history
Evaluation weighting

Technical competence

Cultural fit


Seller questions

Seller questions
Seller question Buyer answer
1. 1. We see in the evaluation weighting that price has a 30% value. However, in the form that we can see there is no area where we can answer this question. Please advise? 2. Could you please clarify how the DTA will achieve a cohesive policy from two different groups in two exemplar sessions in Canberra and/or Sydney? 1) “Outcome” based approached on the Marketplace are a 2 step application process. Sellers are not required to respond to the price criteria in the first stage of this process. 2) The two policies will operate independently under the new ICT Procurement Framework. The Framework outlines the common principles that the policies will align to. That being said, we do expect the exemplar teams will talk to each other in order to share common experiences and not operate within a silo.

Interested in this opportunity?

Before you can apply for this opportunity, you need to:

  1. Register to join the Marketplace.
  2. Submit a case study and pricing and check your documents are up-to-date.
  3. Request an assessment of your chosen case study.